Nynke van der Laan

Nynke van der Laan (1984) worked as a postdoc at the Image Sciences Institute of the UMC Utrecht till August 2017. She has a background in nutrition science and epidemiology. Her PhD work aimed at establishing the potential of implicit markers (brain activation, visual attention and reaction times) to 1) predict food choice and 2) to gain more insight into the decision-making processes underlying food choice. She has investigated the neural background of food choice and psychological determinants underlying food choice, such as self-control. Another line of research focused on the role of visual attention and visual attributes (e.g., packaging cues) in consumer choice. The project was a collaboration between FrieslandCampina, University of Twente, The Netherlands, and the Image Sciences Institute. Currently, she is involved in the Nudge-It project and the VIRTUE project. The Nudge-It project is a large European collaborative project on the Neurobiology of eating behavior. This project involves the development of a data-sharing and analysis platform for nutritional neuroscience data and a measurement toolbox for consumer data. The VIRTUE project is a collaboration between the UMCU and the neuromarketing research agency Neurensics. In the project, realistic fMRI-compatible virtual food choice environment will be developed to test the effectiveness and neural underpinnings of healthy eating interventions. Furthermore, she received a seeding grant for research on the effect of sleep deprivation on food-related self-control. Her research interests focus on the processes underlying consumer choice as a whole, and more specifically the factors influencing the healthy choice. She likes to work on multidisciplinary topics, combining (consumer-)psychology, biology and neuroscience.

Nynke has developed the FORC toolbox and the NeuroShop Virtual supermarket

Current profile page (Tilburg University)

Publications in PubMed

The Nutritional Neuroscience Lab is affiliated with the Image Sciences Institute of the UMC Utrecht, The Netherlands.